Anda
Brand Restructure
Industry
Professional Services
Purposeful practices and information.
Anda, the National Association of Advertisers of Colombia, is a trade union that represents the interests of advertisers in Colombia to promote the development of commercial communication. Through activities within the market framework, it encourages good practices among advertisers for the benefit of an informed consumer.
Anda came to PepperSpace with the challenge of restructuring its existing brand and creating communication guidelines that would organize its identity without limiting future growth. The process began by identifying the elements to be preserved, such as the logo and signature red color, to avoid harming existing brand recognition. These served as the strategic anchors from which guidelines for committees, initiatives, co-brandings, and brand applications were developed.
