Alfred
Web Design
Brand Touchpoints
Industry
Tech & Innovation
Born from the passion of cars.
Alfred recognized how time consuming and manual car maintenance and fleet management could be. After many iterations of its business model, Alfred evolved into an integrated service for individuals and companies, creating value by maximizing available resources. With a few initial brand guidelines in place, they approached PepperSpace to strengthen their identity through a new website and a range of digital and physical brand assets that expressed their innovation, efficiency, and professionalism.
The process began with the creation of a new iconographic style and clear interaction rules for elements such as text and data, ensuring brand consistency and recognition across all touchpoints. The website was designed with segmented colors and repeated sections to create hierarchy and improve navigation for different audiences, from individuals to enterprises. Similarly, graphic pieces for social media, print materials for car washes, and merchandise explored variations of the brand’s identity, establishing visual verticals tailored to each profile while maintaining cohesion.
