NC is a cultural and artistic hub dedicated to the development of critical thinking through the management and transformation of disruptive and innovative projects. Their initiatives -NC art, NC design, NC pro-edu, and NC- propose and promote an ecosystem that fosters new forms of expression, knowledge and perception.
NC approached Pepper with the challenge of unifying its identity and establishing visual guidelines, working from its brand recognition and thinking about the organization’s future. This led to a brand restructuring and the creation of adaptable guidelines, which were initially deployed through its website and social media content.