Lucky and Well
Branding
Industry
Travel & Leisure
The LAW of movement.
Lucky and Well is a wellbeing community based on movement, gratitude, and authenticity. Rooted in the gratitude towards movement and its way of generating happiness, LAW combines exercise with food in attractive events for young people. It understands how fitness culture has become intimidating and seeks to create inclusive spaces where everyone can give themselves the gift of movement, in the company of others.
Lucky and Well is governed by the LAW of movement, which dictates that it's cool to move in a group.
