Following Trece Grados' ethos of wine as a cultural ritual, PepperSpace embarked on the mission of modernising its brand identity to create a cohesive communication and attract younger audiences. Starting with the naming, concept creation, and brand identity, the partnership has grown stronger through shared values of innovation and creative freedom, embracing a daringly different and fun style. PepperSpace continued to expand Trece Grados's brand universe by translating its identity into tangible assets such as packaging, printed materials, and digital platforms. Every detail is meticulously crafted to mirror Trece Grados's distinct identity and harmonise with its values.