Oscar's vision began with the purpose of sharing and celebrating the success stories of entrepreneurs and creators in Latin America. In response, he launched the Xtrategia podcast, but faced a challenge: the need for a brand that truly captured the essence of his vision.
We deeply resonate with Óscar's vision, echoing the sentiment that stories in Latin America deserve a platform. Therefore, we embarked on creating a brand that resonates, supports, and represents the diverse voices of Latin American entrepreneurs. After establishing a strong brand identity, we expanded the brand to a website, developed digital language for the podcast, and created the new slogan for the fifth season: "creer en crear"