Taxology
Brand TouchPoints
Industry
Education
The science behind taxes.
Taxology is an educational platform that seeks to democratice tributary education with the aim of equiping its audience with the right tools to understand how taxes work and take action about their impact on the day-to-day.
Taxology aproached PepperSpace with the need of creating a brand universe that derived from their pre-existing logo. By creating a narrative around the science behind taxes, PepperSpace was able to establish a brand strategy, which was later applied in its main brand touchpoints.
